Workwear retailers say tradespeople are extremely tribal when it comes to the clothing they wear, as ASX-listed Gazal Corp prepares to take up the fight with its Bisley brand against a competitor with much deeper pockets.

Gazal has owned the Bisley brand for decades and on Tuesday night in Sydney gave a presentation to retail customers on a range of new products as it prepares to drive further growth in a fiercely competitive sector where the financial clout of $48 billion giant Wesfarmers is about to arrive.