The chief executive of the company which operates the 13cabs taxi network says new ride-sharing entrants like Ola and Didi will find it very hard to make inroads into the powerful position established by Uber because they are only competing on price.

Andrew Skelton, the boss of A2B Ltd which runs 13cabs and a fleet of 9,800 taxis, says in contrast his firm has been investing heavily on lifting driver standards and the quality of vehicles, and that will deliver a long-term payoff.