The boss of Australia's biggest motorcycle dealership group is still reluctant to call the bottom even though there's some improvements he's noticed.
Harley-Davidson is diversifying into smaller and lighter motorcycle models for the China market.
Scooters are the fastest-growing two-wheeled segment in Australia.
An 80 per cent jump in the share price of Australia's largest motorcycle dealership company in the past seven weeks is a signal that a long downturn in new motorcycle sales in Australia may be starting to level out.
However, David Ahmet, chief executive of MotorCycle Holdings, which runs 30 dealerships and has 11 per cent of the entire market, is reluctant to ring the bell and call a bottom to the market.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
