London | Qantas CEO Alan Joyce flagged the key to the success of long-haul routes from Australia's east coast would be boosting premium seating, including those at the pointy end of the aircraft, and higher ticket prices of about “20 to 30 per cent” than fares on the same route with a stopover.
Mr Joyce and 50 passengers were on Thursday morning just hours away from boarding a Qantas 787-9 Dreamliner at Heathrow airport in London for a non-stop journey to Sydney Airport.
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Fiona Carruthers has written and edited travel for the Financial Review for almost a decade. She has held senior roles with ABC Radio National, Deutsche Welle Radio, TIME and The Australian, and was deputy editor of Traveller. Email Fiona at fcarruthers@afr.com
