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Nervous consumers behind three-year motorcycle slide

Simon Evans
Simon EvansSenior reporter

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The chief executive of ASX-listed MotorCycle Holdings says a three-year slide in new motorcycle sales across the industry is close to hitting a bottom.

David Ahmet says the decline in sales have largely been caused by traditional buyers cutting discretionary spending in a weaker economy and the drought in rural areas, which affects the 20 per cent of sales coming from rural buyers purchasing farm bikes and all-terrain vehicles.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/transport/nervous-consumers-behind-three-year-motorcycle-slide-20200128-p53v9u