Opinion
Joyce’s Qantas never had the luxury of going bankrupt
When judging the performance of the former CEO, some very important factors are being entirely buried in the current firestorm.
Peter HarbisonAviation expertThe recent hurricane of hubris over Qantas and Alan Joyce reached a stage where the Qantas brand has apparently been trashed for years to come, if not forever. Most people’s minds are made up and even facts ain’t going to change that.
What follows is likely to be challenged for those reasons.
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