Naturally, the loquacious Alan Joyce has a ready answer for every complaint about Qantas. That’s fortunate given there are so, so many of them – even from the most loyal of customers previously. The Australian Competition and Consumer Commission, for example, has identified Qantas as the most complained about company in Australia for the second year running.

Joyce’s incredulity at the unfairness of all this is palpable – and on spectacular show at Qantas annual results.