The boss of the company that imports the American RAM pick-up truck is expecting a sales surge in late 2024 ahead of likely price rises for the super ute linked to the Albanese government’s vehicle emissions policy.
Roger Zagorski, managing director of Ateco Automotive, said RAM utes were gaining in popularity because of their size, interior comfort and practicality for trades people.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
