Telstra is poised to pull back from paying big fees for digital sports broadcasting rights, a move that will come as a blow to the NRL and AFL, which are both in the market for billion-dollar rights deals.
The telco giant believes the digital rights are too costly and instead will seek to partner with sports and stadiums on technology and production services, while acting as an aggregator for other rights holders to stream content through its upcoming Telstra TV service.
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John Stensholt is a former editor of the BRW Rich 200 and Young Rich Lists.
Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
