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‘Up your game’: Inside Eddie Jones’ tough-love tactics to rescue rugby

‘Up your game’: Inside Eddie Jones’ tough-love tactics to rescue rugby

Ahead of September’s World Cup in France, Rugby Australia has brought back the famously abrasive coach to work a miracle.

Jonathan ShapiroSenior reporter

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Eddie Jones has made a successful career out of unsettling people. Relentless, intense and at times brutal; his tirades are so cutting, those on the receiving end have said it is almost as if they are scripted and rehearsed.

He is the ultimate outsider who has come to dominate world rugby with his hyper-competitiveness, dogged determination and infamous takedowns. He has coached three national teams – Australia, Japan and England – and was a consultant to a fourth – South Africa – on its way to a World Cup victory in 2007.

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Jonathan Shapiro
Jonathan ShapiroSenior reporterJonathan Shapiro writes about banking and finance, specialising in hedge funds, corporate debt, private equity and investment banking. He is based in Sydney. Connect with Jonathan on Twitter. Email Jonathan at jonathan.shapiro@afr.com

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Original URL: https://www.afr.com/companies/sport/up-your-game-inside-eddie-jones-tough-love-tactics-to-rescue-rugby-20230627-p5djur