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The media storm behind the NRL’s next billion-dollar play

The media storm behind the NRL’s next billion-dollar play

Peter V’landys and his chief executive Andrew Abdo want a mammoth broadcast deal to shore up the code’s future. Will they bring an NFL-style model to Australia?

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Once the dust settles on this weekend’s grand final, rugby league bosses Peter V’landys and Andrew Abdo will hit fast-forward on plans to secure a multibillion-dollar broadcast deal.

There are more than two years left on the NRL’s existing agreement with Foxtel and Nine Entertainment – but the pair do not want to waste time.

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Zoe Samios
Zoe SamiosBusiness reporterZoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporterSam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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Original URL: https://www.afr.com/companies/sport/the-media-storm-behind-the-nrl-s-next-billion-dollar-play-20240930-p5keji