How missing AFL’s top job drove the F1 Grand Prix CEO
Travis Auld, the former AFL chief financial officer-turned F1 GP chief executive, has big plans for the race to go more female and family friendly, to help attract record crowds.
If everything is going well on Sunday, the chief executive of the Australian Grand Prix Corporation, Travis Auld, will be strolling through the corporate suites and grand stands, shaking hands and slapping backs in front of a record crowd.
“This is my first one, so if everything is going well, I’ll be making my way around the various facilities making sure partners are being hosted and getting what they need from the event. If things aren’t going so well, I’m guessing I’ll be sitting in a room somewhere with a few people trying to figure out what to do,” the dry-humoured Auld tells BOSS ahead of this weekend’s race.
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