Every September the AFL publishes a different type of ladder – a list that reveals how many people pay for memberships across its 18 clubs.
It’s a figure that fluctuates, most notably when a team wins a premiership. And, like the accumulation of flags, there is a direct correlation between memberships and bragging rights for clubs.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com