By simply giving its young customers what they want, Sanity has become the biggest and the hippest music retailer in the country

Six years ago, Sanity did not exist. Today, it is the largest music retailer in Australia. Music retailing has been a tough, bruising industry in recent years, with companies such as Coles Myer, Woolworths and the recently deceased Brashs chain constantly cutting the price of new-release albums, but Sanity has risen to the top of the music-retailing tree without discounting new albums.