Why it matters: The Tasmanian whisky maker had a rough time in early 2022 when previous CEO Geoff Bainbridge departed after an ice-pipe video scandal.
New CEO Satya Sharma is embarking on a bigger push into Asia, and has hired a sales director for Asia.
He says luxury brands tend to be able to withstand economic downturns better, and expects the high-end whisky market to be resilient this year.
The new chief executive of Tasmanian whisky company Lark Distilling Co expects high-end drinkers to keep spending in tougher economic times in Australia, as he banks on an expansion into Asia to reverse a tumble into the red.
Satya Sharma, who was an executive for 10 years with Scottish whisky giant William Grant & Sons in Singapore, China and the United Kingdom, took the helm of the troubled Lark in May and is optimistic about a revival after the group sank to a bottom-line loss of $4.91 million in 2022-23.
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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
