Opinion
The jury is out on Wesfarmers’, Woolworths’ ecosystem strategies
Wesfarmers and Woolworths are spending billions building retail ecosystems, primarily to fend off Amazon, but it’s unclear whether they will build or destroy shareholder value.
Sue MitchellColumnistWoolworths’ pricey $243 million acquisition of online marketplace MyDeal has shone a spotlight on the ecosystem strategies of Australia’s two largest retailers.
Woolworths and Wesfarmers are spending billions of dollars building retail systems to attract and retain customers, expand their addressable markets and generate new revenue streams to accelerate growth and fend off Amazon.
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