Volley shoes brand has last laugh on Kmart 10 years after being booted out
Sue MitchellColumnist
Updated
Iconic Australian footwear brand Volley is having the last laugh on Kmart.
Volley's sales collapsed 40 per cent almost 10 years ago when Kmart ditched the 80-year old brand in favour of cheaper, private-label goods sourced directly from Asia.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
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