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Volley shoes brand has last laugh on Kmart 10 years after being booted out

Sue Mitchell
Sue MitchellColumnist
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Iconic Australian footwear brand Volley is having the last laugh on Kmart.

Volley's sales collapsed 40 per cent almost 10 years ago when Kmart ditched the 80-year old brand in favour of cheaper, private-label goods sourced directly from Asia.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/ten-years-after-being-booted-out-fastgrowing-volley-has-last-laugh-on-kmart-20190121-h1aa6v