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Swimwear brand Seafolly the latest fashion victim

Sue Mitchell
Sue MitchellColumnist

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Iconic Australian swimwear brand Seafolly is up for sale after becoming the latest victim of the plunge in demand for clothing and accessories during the COVID-19 crisis.

Scott Langdon and Rahul Goyal of KordaMentha Restructuring were appointed voluntary administrators of Seafolly on Monday and are seeking buyers for the business.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/swimwear-brand-seafolly-the-latest-fashion-victim-20200629-p557bx