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Supersized profits: how McDonald’s beat the health-food movement

Supersized profits: how McDonald’s beat the health-food movement

The 2004 movie ‘Super Size Me’ lead to a backlash against McDonald’s. Twenty years on, the stock is up almost 1000 per cent.

The camera zooms in on a large woman, sitting on a cooler at the beach. It cuts to a shirtless man, also quite large, his face blurred out. The next shot shows another overweight man, sitting on a beach towel with plastic grocery bags arrayed in front of him.

“America has now become the fattest nation in the world. Congratulations,” a voice narrates. “Nearly 100 million Americans are today either overweight or obese.” At the end of this soliloquy, the opening credits roll – accompanied by Queen’s Fat Bottomed Girls.

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Original URL: https://www.afr.com/companies/retail/supersized-profits-how-mcdonald-s-beat-the-health-food-movement-20240516-p5je4e