Originally known as Peter's Folly, Australian swimwear brand Seafolly started life in 1975 as a sideline for Hungarian-born swimwear salesman Peter Halas.
It survived the 1980s and 1990s recessions, the Asian financial crisis and the invasion of global online and bricks and mortar fashion retailers in the noughties.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
