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OrotonGroup poised for return to the black after slashing costs, rent

Sue Mitchell
Sue MitchellColumnist

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Losses at OrotonGroup more than halved in 2018 after the accessories retailer slashed marketing, sales and administration costs by about 25 per cent following a $24 million "rescue" by fund manager Will Vicars.

According to now-private OrotonGroup's accounts for the year ending June 2018, marketing costs fell by 26 per cent to $2.8 million, selling costs by 25 per cent to $43.9 million and admin costs by 26 per cent to $16.4 million while the company was in administration and operating under a deed of company administration.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/orotongroup-poised-for-return-to-the-black-after-slashing-costs-rent-20181217-h197ee