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Noni B's EziBuy deal raises questions for SurfStitch investors

Sue Mitchell
Sue MitchellColumnist
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Returns to former shareholders of online surfwear company SurfStitch have been thrown into doubt by the sale of ecommerce business EziBuy to womens wear retailer Noni B.

Investment bank Alceon bought SurfStitch out of administration two years ago after promising to return investors in the online surfwear company between $6 million and $20 million through a float or trade sale of EziBuy.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/noni-b-to-acquire-ezibuy-from-major-shareholder-alceon-20191120-p53cip