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Noni B investor Alceon partners with Lego Group to open stand-alone Lego stores

Sue Mitchell
Sue MitchellColumnist

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After turning around womenswear brands Noni B, Millers and Katies and rescuing online retailers SurfStitch and EziBuy, investment company Alceon Group is turning its sights to a new retail category.

Alceon has snared the rights to open stand-alone Lego stores in Australia and New Zealand under a partnership with the 61-year-old toy brand's Danish owner, The Lego Group.

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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com

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    Original URL: https://www.afr.com/companies/retail/noni-b-investor-alceon-partners-with-lego-group-to-open-standalone-lego-stores-20190212-h1b5il