McPherson's signs JV with 'daigou queen' Livia Wang
The consumer goods company is hoping for a 50 per cent jump in sales of Dr LeWinn's from a JV with "daigou queen" Livia Wang.
Sue MitchellColumnist
Consumer goods company McPherson's lost $11 million in sales overnight in March when its agreement to distribute haircare brand Trilogy came to an abrupt end after the business was sold.
McPherson's managing director Laurie McAllister wants to make sure that never happens again.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
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