Australian menswear brand M.J. Bale is aiming to produce possibly the world’s first net zero-emission woollen knitwear, while helping to kickstart local wool processing and manufacturing.
The journey begins at the carbon positive-accredited Tasmanian wool growing farm Kingston, where the sheep are fed a diet supplement that includes eco-friendly seaweed called asparagopsis, produced by Sea Forest.
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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com
