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JD Sports hires former Rebel executive as it eyes expansion

Carrie LaFrenz

JD Sports has hired a former Rebel Sport executive to run its local stores as the athletics wear industry braces for the arrival of Sports Direct, the powerhouse fitness brand owned by London-listed Frasers Group.

Tom Leak, the head of retail operations at luxury homewares chain Coco Republic, starts on Monday. He had worked at Super Retail Group, including a stint as head of stores for Rebel, for a decade.

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Carrie LaFrenz is a senior journalist covering retail/consumer goods. She previously covered healthcare/biotech. Carrie has won multiple awards for her journalism including financial journalist of the year from The National Press Club. Connect with Carrie on Twitter. Email Carrie at carrie.lafrenz@afr.com

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    Original URL: https://www.afr.com/companies/retail/jd-sports-hires-former-rebel-executive-as-it-eyes-expansion-20250328-p5lnc0