Yowie chocolates are named after a legendary humanoid creature reputedly roaming the Australian bush.
Boof the Bottlebrush Yowie and Rumble the Redgum Yowie have been stalwarts of supermarket shelves since 1995, but in 2016 the company behind them looks to be losing favour.
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Jessica Sier is the North Asia Correspondent for The Australian Financial Review. She is based in Tokyo, Japan. Jessica has previously written on technology, global capital markets and economics. Connect with Jessica on Twitter. Email Jessica at jessica.sier@afr.com
