How Guzman y Gomez bungled its grand plans to be the next McDonald’s
The board of Guzman y Gomez forced its chief executive, Steven Marks, into a secret plan “involving cult-like life coaches and non-legal advisors to try to transition him to a credible, reliable executive”, the former management team responsible for the group’s expansion into North America has claimed.
In documents filed in California courts, executives involved with the Mexican-themed restaurant chain until earlier this year accused the Guzman y Gomez leadership team of racism and ageism – and that one of the company’s marketing managers told staff at one store that “we don’t give [promotional] T-shirts to fat people”.
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