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Feral Brewing up for sale as Coca-Cola Europacific exits beer

Simon Evans
Simon EvansSenior reporter

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West Australian craft beer company Feral Brewing has been put up for sale by soft drinks giant Coca-Cola Europacific Partners, which is exiting the beer market in Australia to concentrate on its core soft drinks business, spirits and ready-to-drink alcohol products.

Feral Brewing was bought by Coca-Cola Amatil in 2017, and dates back to 2002. Industry players expect it could fetch between $50 million and $60 million in a sector where a string of craft beer brands have been acquired by large brewers, including Lion and Asahi, seeking to bolster flagging mainstream beer growth.

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Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com

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    Original URL: https://www.afr.com/companies/retail/feral-brewing-up-for-sale-as-coca-cola-europacific-exits-beer-20211028-p59421