Spare a thought for Super Retail Group chief executive Peter Birtles.
On the same day that Amazon launched its new Australian site, thousands of shoppers flocked to Tempe in Sydney, where global sporting goods retailer Decathlon opened its first bricks and mortar store, 16 months after setting up an Australian online store.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com
