Coles scraps printed catalogue as customers shift online
Shares in marketing company IVE Group plunged 22 per cent after one of its biggest customers, Coles, unveiled plans to scrap its weekly printed specials catalogue in favour of digital catalogues.
Coles is revamping the coles.com website to include a new section, dubbed coles&co, which will publish a digital catalogue with shoppable specials and exclusive content, including daily recipes, which incorporate the week's best deals, new products and shopping tips.
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