Bisley competes against King Gee, Hard Yakka and FXD in Australia.
The UK workwear market is growing at 5.5 per cent annually.
Stealth already sells Bisley to miners and drilling companies in Africa.
Australian workwear brand Bisley is betting British tradies will ignore the Brexit wobbles and keep spending as it makes a big push into the $1 billion market.
It has joined forces with ASX-listed Stealth Global in a joint-venture company designed to tap into a robust category in the UK growing at 5.5 per cent a year.
Loading...
Simon Evans writes on business specialising in retail, manufacturing, beverages, mining and M&A. He is based in Adelaide. Connect with Simon on Twitter. Email Simon at simon.evans@afr.com
