Mark Teperson, the new boss of Baby Bunting, says he has a clear plan to return the nation’s largest baby goods retailer to profitable growth and aims to leverage the relationship with its latest backer – HMC Capital – to set up shops in prime locations.

Baby Bunting has about 10 per cent market share in Australia’s $6.3 billion baby products market, with strength in car seats and furniture. HMC is a landlord and property manager for big-box retailers.