At shoe retailer Accent Shoes, chief executive Daniel Agostinelli describes discounting as "lazy retailing".
Mr Agostinelli banned discounting at Accent Group's 430 shoe stores late last year after visiting a shopping centre in Brisbane, where a furniture retailer had lifted its discount from 25 per cent to 26 per cent with the stroke of a texta.
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Sue Mitchell writes the fortnightly Window Shopping column for the Financial Review and has covered retailing for over 30 years. Connect with Sue on Twitter. Email Sue at smitchell2045@gmail.com