WPP Plc is planning to announce the sale of a majority stake in its Kantar market-research business to Bain Capital within days, people familiar with the matter said.
Bain has been discussing the purchase of a 60% stake, one of the people said, asking not to be identified because the deliberations are private. The parties are finalising terms of an agreement and are preparing to make an announcement as soon as the next two days, the people said.
