James Warburton returns to a TV station which has been No. 1 for 12 consecutive years, but just fending off Nine for the title in 2019 won't be enough to revive Seven West Media's record low share price.
The traditional free-to-air market has come off and former boss Tim Worner hasn't used those big audiences to help grow meaningful new digital businesses, nor scale up in the battle versus Facebook and Google.
Max MasonSenior courts and crime reporterMax Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
