V8 Supercar TV deal endures a tough track
Archer Capital is one of Australia’s most successful private equity firms, but it hadn’t bothered to do one basic thing when acquiring a stake in V8 Supercars – talk to the longstanding free-to-air TV broadcaster, Seven Network.
Former Seven Network boss David Leckie didn’t mince his words the first time he met the new owners of the V8 Supercars circuit, private equity outfit Archer Capital.
Soon after Archer splashed out $180 million to buy 60 per cent of V8 Supercars in May 2011, its managing director, Andrew Gray , and colleagues belatedly met the motor sport’s long-standing free-to-air TV broadcaster, Seven.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles