NewsBite

TV networks’ rivals circle $180m gambling advertising cash cow

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

QMS and JCDecaux have joined TikTok in moving to grab sports gambling dollars up for grabs after a widely expected tightening of rules of wagering advertising on television, a $180 million market.

The two companies, which own advertising space on billboards and street furniture, have been pitching wagering-specific ad strategies to betting companies in recent weeks, sources close to the betting companies – not permitted to speak publicly – said.

Loading...
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/tv-networks-rivals-circle-180m-gambling-advertising-cash-cow-20230526-p5dbgy