One of Mark Green’s favourite memories from nearly two decades leading The Monkeys, one of Australia’s top advertising agencies, is the time he tried – and failed – to get former prime minister Bob Hawke to promote lamb.
“I went through the wrong channels to get him,” Green recalls. In other words, he cold-called Hawke’s number.
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
