Sirius XM Holdings has signed a multi-year deal for Alex Cooper’s Call Her Daddy podcast and network of shows. It will give the satellite radio company the exclusive right to sell ads on the audio and video versions of her show, as well as bonus content and events.

The agreement is worth $US100 million ($148 million) for more than three years, according to a person familiar with the arrangement. Cooper, 30, one of the world’s leading podcasters, previously worked exclusively with Spotify to distribute her program, which has racked up more than 4 million followers. It was the seventh-most-popular podcast in the US in the first quarter of this year, according to Edison Research. The SiriusXM arrangement also covers podcasts on Cooper’s Unwell Network, including programming from influencers Alix Earle and Madeline Argy.

Bloomberg