NewsBite

Supercars preparing for life without Holden

Max Mason

Supercars chief executive Sean Seamer said the sporting body had been preparing for life without the Commodore and had opened discussions with a number of car manufacturers to plot a new road forward to deal with shock exit of the Holden brand from Australia.

Mr Seamer told The Australian Financial Review that Supercars, which has been built on the historic rivalry between Holden and Ford, had already been searching for an alternative plan after General Motors, Holden's parent company, announced it would axe the Commodore model in favour of sports utility vehicles and utes in December 2019.

Loading...
Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/supercars-preparing-for-life-without-holden-20200218-p541re