As the Australian share market shed nearly $230 billion caused by coronavirus panic leaking into global markets last week, Kerry Stokes' media empire fell to record lows. Worth more than $3 billion in 2011, Seven West Media's market capitalisation finished Friday at $199.9 million.

The story of Seven over the past decade is one of pride, missed opportunities, failure to diversify and to use its traditional media assets to grow new digital assets such as real estate businesses REA Group and Domain. On top of that add a run of poor prime-time programming, bad luck, and the crashing waves of change in media landing it in an unenviable position.