There’s a lot to like about the thinking of Bruce Buchanan, Jetstar’s former CEO-turned-founder of marketing transaction start-up, Rokt.

Backed by big-name investors like Lachlan Murdoch, Time Inc and Carsales founder Greg Roebuck, the New York-based Buchanan has his eyes firmly on the data feeds coming from his commercial partners at Rokt like American Express, Ticketmaster, Expedia and Live Nation.