The credibility of PricewaterhouseCoopers' advisory service aimed at chief marketing officers is under a cloud after the release and subsequent withdrawal of Facebook-commissioned video research alleged to have serious flaws.
The retraction comes amid a growing list of high-profile exits from the firm's CMO Advisory business which was only launched at the start of 2017.
Loading...
Max Mason covers insolvency, courts, regulation, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max's journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
Edmund Tadros leads our coverage of the professional services sector. He is based in our Sydney newsroom. Connect with Edmund on Twitter. Email Edmund at edmundtadros@afr.com.au
