PepsiCo says gamers buying so much it can't keep up
PepsiCo, trying to navigate a generational decline in cola consumption, has found one surprise niche: Mountain Dew for gamers.
The beverage giant's caffeine-boosted "game fuel" drink, aimed at video-game enthusiasts competing in tournaments, is selling so well that it can't keep its re-sealable cap in stock.
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Washington Post
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