National Rugby League chief executive Todd Greenberg says the sporting body will work with broadcasters to make changes to how the sport and competition run in order to maximise value for their biggest revenue partners and keep the entertainment value of the game going into the next round of rights negotiations.

With free-to-air and subscription television revenue under continued pressure, Mr Greenberg said the NRL will examine how potential changes, special events - like the recently introduced Magic Round, and even whether a State of Origin match could be played overseas, could affect the next broadcast deal.