NewsBite

Opinion

Musk should replace himself with Sandberg or Friar

The ideal replacement Twitter chief must provide a soothing presence for advertisers while providing the workforce with confidence to create new features that users will pay for.

The Lex Column

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Elon Musk seems intent on continuing the tradition of musical chairs among Twitter chief executives. On Sunday (Monday AEDT), he used an online poll to ask users whether he should step down as head of the platform.

His erratic online behaviour since buying the company means it was no surprise that the answer was “Yes”.

Loading...

Financial Times

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/musk-should-replace-himself-with-sandberg-or-friar-20221220-p5c7ri