Matildas lifted Optus brand by almost $1b after cyberattack
The Matildas’ record-breaking FIFA Women’s World Cup campaign has contributed to a near $1 billion recovery in the brand value of Optus, almost erasing the catastrophic falls after last year’s cyberattack.
Every year, Brand Finance Australia measures and ranks the top 100 brands in Australia by brand value. In 2023, Woolworths topped the list at $16.2 billion, but it was Optus’ $1.2 billion nosedive that raised eyebrows. The telco brand’s valuation would have grown to $4.5 billion, but instead fell to $3.3 billion.
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