NewsBite

Matildas lifted Optus brand by almost $1b after cyberattack

Sam Buckingham-Jones
Sam Buckingham-JonesMedia and marketing reporter

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

The Matildas’ record-breaking FIFA Women’s World Cup campaign has contributed to a near $1 billion recovery in the brand value of Optus, almost erasing the catastrophic falls after last year’s cyberattack.

Every year, Brand Finance Australia measures and ranks the top 100 brands in Australia by brand value. In 2023, Woolworths topped the list at $16.2 billion, but it was Optus’ $1.2 billion nosedive that raised eyebrows. The telco brand’s valuation would have grown to $4.5 billion, but instead fell to $3.3 billion.

Loading...
Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

Read More

Latest In Media & marketing

Fetching latest articles

Most Viewed In Companies

    Original URL: https://www.afr.com/companies/media-and-marketing/matildas-lifted-optus-brand-by-almost-1b-after-cyberattack-20231005-p5ea14