In the final stages of the interview process to run GroupM's local operations, sitting in a room with the WPP-owned media agency's global president Dominic Proctor in Sydney, it was all going well for Mark Lollback.
But, the former chief marketing officer of McDonald's Australia and New Zealand had something in the back of his mind that he needed to ask about becoming the local chief executive of media buying agency GroupM.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
