Inside Chemist Warehouse’s $600m money spinner
It has nothing to do with medicine. Instead, its advertising business – retail media – spans everything from an in-house ad agency to television and radio.
It’s the secret weapon that will help buoy Chemist Warehouse’s earnings if the competition regulator gives the pharmacy giant the green light for an $8.8 billion reverse takeover of Sigma Healthcare.
And it has nothing to do with medicine. The private pharmacy group has quietly created one of the largest advertising businesses in the country, with the division – known as retail media – making up 20 per cent of sales.
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